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Nonprofit and Small Business Websites Musts — Part 1

By vielgi ⋅ June 16, 2009 ⋅ ⋅ Post a comment

A website must answer three basic needs for any small business or nonprofit organization:

1. SEARCHABILITY — how will our potential prospects/constituents find the website?

2. VISITORS GOALS:

  1. what do we want new visitors to do on our website?
  2. what do we want return visitors to do on our website?

3. HELP AND SUPPORT OF ONLINE VISITORS — are we providing enough help to our visitors so they can fulfill their major goals?

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2 comments for “Nonprofit and Small Business Websites Musts — Part 1”

  1. [...] See the original post: Online Resources for Small Businesses and Nonprofits » Nonprofit … [...]

    Posted by Online Resources for Small Businesses and Nonprofits » Nonprofit … « Business Resource | June 19, 2009, 2:46 AM

  2. [...] from last week’s “Nonprofit and Small Business Websites Musts — Part 1″, we’ll discuss the technical musts on each nonprofit and small business website. Here’s [...]

    Posted by Online Resources for Small Businesses and Nonprofits | Nonprofit and Small Business Websites Musts — Part 2 | July 10, 2009, 11:18 PM

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